Thinking · By Evan Margolin

Useful ideas.
Room for judgment.

Practical ways to think through customer growth, technology and communication. Each article offers a decision you can put to work.

Acquisition & intent

Follow the decision from cost per lead to cost per acquired customer. Includes a calculator to try the tradeoff.

AI in practice

A small, reviewable workflow gives a business a better place to start than a long list of tools.

Customer education

Turn a verified experience into something another customer can understand and use.

A useful conversation starts here

Let’s talk about
the business problem.

For consulting, collaboration or a conversation about bringing this experience to your team, get in touch.