MarketingCrazy

Selected experience

Good thinking.
Put to work.

A closer look at the decisions, responsibilities and customer connections behind the work.

A WORKING QUESTION

What matters
next?

Customer need
Business priority
Practical next step

01 / Selected experience

MarketingCrazy · Client advisory experience

Making strategy useful.
Every week.

A busy owner needs more than another good idea. Recurring coaching connects business priorities with the next practical decision.

Evan’s role: client advising, marketing strategy and hands-on business coaching.

Inside the advisory work
WORKFLOW ILLUSTRATION
Performance
Human judgment + AI
The next test

02 / Selected experience

SalsaCrazy / DanceCrazy · Businesses Evan operates

More useful tests.
Better-informed decisions.

AI-assisted creative and audience development, with campaign performance guiding what to test next.

Evan’s role: workflow design, campaign judgment and repeated testing.

Explore the campaign workflow
BUSINESS CONTEXT / ILLUSTRATION

Discover.

Understand.

Participate.

Continue.

03 / Selected experience

SalsaCrazy / DanceCrazy · Founder/operator experience

The promise matters.
So does the experience.

Connecting marketing with dance education, live experiences, instructional content and the partners who make delivery possible.

Evan’s role: marketing, commercial partnerships, budgets and operating responsibility.

Follow the customer journey

A useful conversation starts here

Let’s talk about
the business problem.

For consulting, collaboration or a conversation about bringing this experience to your team, get in touch.

Email Evan Connect on LinkedIn ↗