Capabilities
Local marketing, event promotion, paid acquisition, search and AI work best when they serve the same business goal. I connect channel decisions with customer understanding, budgets and execution.
What should we focus on next?
I help business owners connect goals, customer offerings and marketing priorities. The work can involve clarifying an offer, thinking through an e-commerce or Amazon brand launch, or turning a broad ambition into a manageable action plan.
My contribution combines a business owner’s perspective with recurring, hands-on client coaching and experience allocating campaign budgets by local market.
Inspect the advisory experience ↗Are we attracting people who become customers?
I connect campaign strategy with lead quality, client sales feedback and the cost of acquiring a customer. My experience includes owning reporting through acquisition, adjusting targeting after reviewing lead quality with sales teams, and allocating budgets by local market.
The work can involve examining where a funnel loses intent, testing a validation step or choosing a more useful basis for campaign decisions.
Explore lead quality and try the calculator ↗What helps a customer understand—and take the next step?
My coaching and instructional-content experience is grounded in helping people understand something they want to use. I bring that perspective to making value clear, explaining a process and building confidence in the next action.
A proposed engagement could include an educational example, a customer story or a small adoption workflow. The right format follows the question the customer needs answered.
Read the customer-story approach ↗Where could a useful workflow make the work easier?
I design AI-assisted marketing workflows and build business automations and lead funnels. I use ChatGPT, Claude and other AI tools to support useful business work, with human judgment at the points where quality and decisions matter.
The work can involve choosing a recurring task, defining a reviewable workflow and testing it with real output. A clear purpose and a responsible review process come first.
Inspect the Meta and Google workflow ↗How do we carry the marketing promise through delivery?
I bring founder/operator experience across events, education, content and commercial relationships. My work includes partner coordination, budgets, licensing and distribution, alongside marketing and operating responsibility.
A project could involve aligning an offer, its promotion and the roles of the partners needed to deliver it. A useful starting brief would identify the shared audience, message, partner contributions, delivery commitments and follow-up owner.
Follow the audience-to-experience work ↗Does the next step match the promise?
My background includes developing and launching SEO, SEM and PPC strategies for educational products and subscriptions. I have managed dozens of WordPress websites, alongside business advising on e-commerce and Amazon brand development and launch planning.
My approach connects search intent and content with the offer on the page: what the customer needs to understand, what questions remain and what action makes sense next. AI supports the broader marketing workflow; relevance, accuracy and editorial judgment remain essential.
See how I would evaluate progressA useful conversation starts here
For consulting, collaboration or a conversation about bringing this experience to your team, get in touch.
Email Evan Connect on LinkedIn ↗