A business builder.
A marketing leader.

What I actually do

I lead MarketingCrazy, an active marketing agency and business consulting/coaching practice. My client work connects business priorities with marketing decisions: who an offering is for, what customers need to understand, which campaign to pursue and how to put useful technology to work.

My coaching experience included approximately 30 concurrent small-business clients in monthly programs with weekly sessions. That historical example reflects the kind of recurring, hands-on relationship that informs my approach to advising.

Operating experience behind the advice

I am also founder and CEO of SalsaCrazy and DanceCrazy. These are businesses I operate, spanning dance education, events, instructional content, digital products, subscriptions and distribution. Marketing, partnerships, budgets and delivery all meet in that work.

I have designed an AI-assisted Meta and Google advertising workflow that uses campaign performance to refine creative and audiences through repeated testing, expanding production pace, audience coverage, and marketing reach. I also build business automations and lead funnels supporting classes and events.

Hands-on digital experience

My background includes developing and launching SEO, SEM and PPC strategies for educational products and subscriptions. I have managed dozens of WordPress websites and advise on customer offerings, e-commerce and Amazon brand development and launch planning. Search, advertising and the website belong in one customer journey.

Commercial judgment, creative work

My earlier experience includes leadership at Newfront Productions/MysteryNet.com in online entertainment, advertising and commercial content. At Cyclone/3DO, my leadership spanned multiple large game-development teams with their own management structures, involving design, budgets, P&L, delivery and hiring.

I hold a Juris Doctor from Santa Clara University School of Law, with a High Technology Law emphasis, and a BA in Political Science from Pitzer College. That background informs my commercial perspective and the way I think through decisions.

Working with Evan

I welcome conversations about consulting, collaboration and bringing this experience to a team. I enjoy work that connects thoughtful strategy with hands-on customer relationships, useful communication and coordinated execution.