Working with Evan
From understanding
to follow-through.
I bring the perspective of both an advisor and a business operator. The common thread is helping people make useful decisions and coordinating the work that follows.
01 / CLIENT STRATEGY
Stay close to the business.
Weekly coaching across a historical program of approximately 30 concurrent small-business clients called for listening, prioritization and continuity. Campaign work adds lead-quality feedback, acquisition reporting and local-market budget decisions.
Read the advisory example ↗
02 / CUSTOMER MARKETING
Make the value understandable.
Instructional content, educational offerings and customer-facing advising connect communication with action. I bring that perspective to customer education and to the question of what makes a story useful to the next person.
Read the customer-story approach ↗
03 / PRACTICAL AI
Build around a useful task.
My Meta and Google workflow uses AI assistance within repeated campaign testing. The contribution includes deciding what to test, reviewing the work and using performance to inform the next decision.
Inspect the workflow ↗
04 / COMMERCIAL COORDINATION
Connect the people and the promise.
Founder/operator experience brings together marketing, partners, budgets and delivery. My commercial work includes venue, artist, production, licensing and distribution relationships.
Explore the operating experience ↗