Evan Margolin · Marketing leader & business builder
Local markets. Live audiences. Paid acquisition. Search and AI. I connect the channels to the offer, the budget and the business behind them.
CEO, MarketingCrazy
Founder & CEO, SalsaCrazy / DanceCrazy
I have allocated campaign budgets by local market, reviewed lead quality with client sales teams and adjusted targeting. My work connects the local audience, the offer and the cost of acquiring a customer.
Running classes and events adds a direct operating perspective: promotion has to make sense for the location, the schedule and the experience people are choosing.
Local budgets, lead quality and client decisionsAs founder and CEO of SalsaCrazy and DanceCrazy, I connect audience development and promotion with the realities of live events: venues, artists, production partners, budgets and operating decisions.
My scope extends beyond the campaign to the offering itself—dance education, live experiences, instructional content and the relationships that make delivery possible.
Event marketing and operating responsibilityI have owned lead-generation reporting through cost per acquired customer. That means connecting campaign activity with sales-team feedback and using lead quality to inform targeting decisions.
My Meta and Google advertising work combines creative and audience testing with budget judgment. The standard is commercial usefulness: a response matters when it moves the business forward.
My view on acquisition cost and lead qualityMy background includes developing and launching SEO, SEM and PPC strategies for educational products and subscriptions. I have also managed dozens of WordPress websites.
I bring search, content and the website into the same marketing conversation: what the customer is looking for, what the business offers and how clearly the page connects the two.
Search, websites and customer journeysI designed an AI-assisted Meta and Google workflow that uses campaign performance to refine creative and audiences through repeated testing, expanding production pace, audience coverage and marketing reach.
I also build business automations and lead funnels supporting classes and events. AI is part of the working process: develop variations, review quality, test, measure and adapt.
Inside the advertising workflowThrough MarketingCrazy, I advise business owners on strategy, campaigns, offerings and e-commerce. My coaching experience included approximately 30 concurrent small-business clients in monthly programs with weekly sessions—a historical example of recurring client responsibility.
Earlier, at Cyclone/3DO, I led across multiple large teams with their own management structures, with responsibility spanning design, budgets, P&L, delivery and hiring.
The client advisory experienceWhat I bring to your team
Experience with licensing, affiliate, vendor and distribution agreements, alongside venue and production relationships. I bring the offer, partner contribution and delivery commitment into the same conversation.
Explore the partnership workCoaching and instructional content connect marketing with customer understanding. That experience informs how I approach onboarding, lifecycle communication and the next useful customer action.
Explore the customer lifecycleMy measurement priorities
These are the measures I use to frame a review. Agree on the baseline, data source and time window, then connect the finding to a decision.
A decision framework, not a report of past results. Campaign cost per customer is not fully loaded acquisition cost; attributed revenue is not profit.
Explore the campaign-cost comparisonLet’s talk about the work
Let’s discuss the market you need to reach, the growth problem you need to solve and the leadership your team needs.
Discuss a leadership roleConnect on LinkedIn